Email Marketing Tools

What is Email Marketing

Email advertising is a powerful marketing channel, a type of direct marketing and utilizes email to advance your business's product and services. It will help keep your customers updated about new products or deals by incorporating them into your marketing automation activities. In marketing strategy, it can also play an essential role with lead age, building connections, brand awareness, or engaging clients through shopping through various marketing emails.

Email marketing means using email in order to promote products and services while building relationships with expected customers or clients. Basically, it is a standard mail that's sent electronically rather than via the postal service.

Features of Email Marketing

There are various features of email marketing:

1. HTML, Responsive Layout
2. Easy Integration
3. Deliverability Help
4. Dedicated IP Address
5. CAN-SPAM Compliance Built-in
6. Advanced List Maintenance
7. Message Automation

Benefits of Email Marketing

The following are the benefits of email marketing:

1. Increase leads
2. Gathering feedback and survey
3. Sending timely campaigns
4. Creating personalized content
5. Improving sales
6. Communicating with your audience
7. Providing cost-effective campaigns
8. Having a forum for self-promotion
9. Generating traffic to your site

Drawbacks of Email Marketing

The following are the drawbacks of email marketing:

1. Keeping customers engaged
2. Being branded as a spammer
3. Delivery issues
4. Breaking the law
5. Design issues

Email Marketing Tools

Email marketing tools are the tool which the marketers use to make, send, test, upgrade, and report on their email campaigns. One of the most widely recognized email marketing tools is an email service provider such as a campaign monitor. Campaign Monitor empowers organizations to make wonderful emails, make automated journeys, and deliver customized messages which improve their relationship with clients.

Email marketing tool is defined as a software and application which we use in email campaigns. We use email marketing tools for:

• Optimizing email
• Generating email reports
• Sending email
• Measuring email metrics
• Email design
• Email building

Types of Email Marketing Tools

There are many types of email marketing tools:

1. HubSpot email marketing
2. Sender
3. MailerLite
4. Moosend
5. Mailjet
6. Mailchimp
7. Omnisend
8. Litmus
9. Drip
10. Mad Mimi
11. Constant Contact
12. Cake Mail
13. Flashissue
14. Zoho
15. AWeber
16. iContact
17. GetResponse
18. LeadPages
19. BenchMark
20. Crystal
21. Voila Norbert

1. HubSpot Email Marketing

HubSpot is an email marketing tool which is popular for its marketing automation platform. It has recently launched a free email marketing tool, which can meet the 'transactional email' needs of a small business.

Even if you need to send payoff messages from lead offers, thanks to emails after purchase, or simply promote current campaigns, Hubspot can do a free version of email marketing. Probably the best part of Hubspot's free email tool is its utility. The HubSpot tool has an easy drag-and-drop visual editor and also equips you with templates designed to get you up and running instantly.

2. Sender

Compared to other free email marketing tool in the market, the sender stands out with features that ensure deliverability. It allows you to make fabulous newsletters without any knowledge of HTML. Simply from the template, select it and then customize it with components such as text, pictures, and recordings. You can also customize your newsletters for each beneficiary to make a more significant impact.

3. MailerLite

Complex features such as landing page builder and the pop-up customizer make MailerLite stand apart among free email tools in the market. Aside from the essentials, such as drag-and-drop email builder, the tools also include a fantastic text editor and a built-in photo editor in order to make splendid emails.

We can make reactive landing pages so that we can match the emails that you send, which will progress our chances of driving changes. We can run split tests on various email varieties to perceive what works best to drive clicks and transformations. MailerLite also furnishes you with an exhaustive campaign report which comprises significant details like open rate, unsubscribe rate, and click rate.

4. Moosend

Moosend is another tool that we use for email marketing which allows you to robotize tedious tasks and saves your time. You can also design social email campaigns on the basis of your subscribers' data as well as exercises. You can utilize its advanced segmentation feature to send profoundly precise emails to every beneficiary, expanding the open rate and click-through rate.

Moosend gives you a point-by-point performance report of crusades, so you know precisely how to streamline your crusade and improve results. You can even coordinate it with a portion of your most loved applications to consistently pass on vital information between various tools. Moosend is the only free email marketing tool which won't contain its logo in your emails.

5. Mailjet

This email marketing software includes intuitive and cooperative tools to support you build powerful email marketing campaigns. You can tailor any of the pre-designed templates and make responsive emails to influence any beneficiary, no matter what computer they are using. If you are working in a team, then you like the platform's real-time collaboration feature that considers consistent, coordinated effort.

Using this tool, you can also include dynamic content so that you can make customized and important emails for every beneficiary. This encourages you to improve the effectiveness of your email marketing campaigns. You can also integrate the platform with your CRM and handle your entire mailing list from a single dashboard.

6. Mailchimp

Mailchimp is an innovator in email marketing tools which you've likely known about. Their free plan offers you fundamental email marketing features, for example, email creation and scheduling. What makes this an extraordinary email marketing tool is its stunning recommendations feature, which gives you important crowd experiences to streamline your marketing endeavors.

The content manager makes it easier to design emails on the platform by allowing you to save your pictures and files for easy access. With the help of Mailchimp, you can automate your emails at vital steps of the purchaser venture, so you can undoubtedly convey welcome emails, abandoned cart reminders, and order confirmations.

7. Omnisend

Omnisend is another interesting tool for email marketing that integrates all your communication platforms in a single place. Omnisend's free plan contains the only email; however, it's all that anyone could need to support the email marketing efforts of small as well as medium businesses. It permits you to automate your email delivery utilizing conduct triggers and effectively time your communications depending on your accommodation.

You can use its complete crowd bits of knowledge to convey more applicable email marketing messages. Design an interesting newsletter utilizing time-saving features like the Product Picker, which allows you to choose all the items you need to remember for your email. You can also comprise scratch cards, discount coupon codes, and blessing boxes to additionally upgrade your email execution.

8. Litmus

Litmus is a highly adaptable email testing and tracking tool. Using this tool, you can test your message in both conventional web browsers and popular mobile phones such as Windows, Android, and Apple.

We can use Litmus for the purpose of render testing and ensure your innovation is upgraded for some random device. You are able to test more than 40 customers and devices, and Litmus can generate a test email to a place that you can send to your ESP with a single click. In less than a minute; you will see a list of desired browsers, ISPs, and devices.

To do this, Target Hero needs account verification, you'll need to sign up and then follow the process of SMS authentication

9.Drip

Dribble is a versatile email marketing platform that comes with various helpful features containing integration with e-commerce platforms with comprehensive data analytics, Shopify, and message personalization.

For building emails, Drip supports two different tools, which are visual and text-based. This makes effective picture-driven marketing, close to subsequent messages that are more focused and personal to each client.

Altering content is straightforward so that emails will constantly feel pertinent to those who receive them. There's even a custom change tracking feature that gives the organization control over email marketing campaign's success and effectiveness.

10. Mad Mimi

Mad Mimi is another essential tool for email marketing. By using this tool, we can make professional-grade emails along with straightforward WYSIWG editor of Mad Mimi. Select from 39 networking buttons such as like, share, retweet and pin, and customize your emails to add links easily.

Besides making new email marketing campaigns, we are able to copy campaigns by utilizing the clone tool to modify the original document without making changes to earlier forms of our work.

There is no need for the clumsy among us to be concerned about accidentally deleting our email campaigns since we can usually undo it.

With the help of detailed reporting features, we can see the number of messages or emails that were opened, a number of embedded links, the number of shares there were via online media and much more. We are also able to find out the information about the links that any specific user clicks on.

Mad Mimi coordinates with Google Analytics to give top to bottom insights and click tracking. Get "forward to companion" reports, and export them to Excel if you want. View ongoing reactions on your social media activity with respect to email crusades.

11. Constant Contact

Look through various design layouts or specifically craft your own. Addition a comprehensive arrangement of additional features if you want, such as images, polls, documents, videos, and links to the surveys.

Text and pictures can likewise be imported straightforwardly into the WYSIWYG editor. Make exhaustive reports on your email missions in order to display a number of opt-outs complaints, forwards, bounces and click-throughs. The social media buttons and social-share toolbars such as Facebook, Twitter, and LinkedIn - will do something amazing to support traffic to your site page.

12. CakeMail

CakeMail is another interesting tool for email marketing. One of the outstanding functionalities is Split A/B testing, which can be used to determine the best mailing list or Spam Assassin, ensuring that your message does not end up in spam. The Google Integration of the CakeMail tool allows you to see point-by-point details about how each campaign is proceeding.

Email sending is a consistent cycle. Simply provide the title to your campaign, design your email, set your recipients, and pick an opportunity to send. Choose from twenty default layouts with completely adjustable alternatives and upload your own. HTML-smart clients will be satisfied with the high-level altering alternative. The editor likewise allows you to add, delete, and adjust your email areas such as online media components, pictures, Google Maps, QR codes, pictures, and social media elements.

13. Flashissue

Flashissue is probably a great tool for emailing newsletters. A straightforward interface is the one that consolidates email marketing with content curation. Sign in via Facebook or Google and have newsletters emailed to your contacts within five minutes.

Regardless of what your newsletter's primary concern is, you can pull the content from blog posts or search the web to find content from various sources-As a result, Flashissue summarizes this content for you. When you are populating the editor with several story outlines, then you are able to modify the description of the headline and articles so that you can customize it for the readers. This permits a more custom-fitted emailer instead of simply conventional news.

After this, you have to upload the banner and choose the ideal method of conveying it. However, the free version boasts plenty of functionality- through Flashissue, you can send the newsletter, or you can use various platforms to send your newsletters such as Google+, LinkedIn, Facebook, and Twitter.

14. Zoho

The campaign process of Zoho is separated into three areas: Basic Details, where you can choose the name of the campaign and the details of the email, the Audience, and Content. The Last is self-explanatory.

When you select your beneficiaries and other details of the campaign, then you can complete your campaign.

In the Content section, you will find an incredibly useful WYSIWYG editor for HTML content. Add pictures, drag and drop the items, format text, and copy/paste the text that you need in your email. Need this design and format be utilized as a matter of course for each campaign? Save to Library, and you're covered.

You can take advantage of user-defined tags by creating user-defined fields. When you make another field, you can make all the more remarkable custom tags. The custom fields and tags you make are represented by the kind of product and service you're providing.

15. AWeber

The autoresponder tool of AWeber is an excellent method to engage your clients. We can get access to more than 150 email templates so that we can make the email configuration measure without a hiccup.

We can enhance the different business capacities by coordinating our email marketing account with another online services. If we are utilizing a service such as Salesforce, we can modify our account to automatically show which clients are members of AWeber emails and the emails we have received from them.

Your AWeber account will also work with the well-known shopping cart tools, allowing us to add new customers each time they make a purchase on your website. On the off chance that we need to take our marketing endeavors to the following level, we can visit AWeber Labs to develop our own applications and efficient tools via the Weber API. With this sort of adaptability readily available, we can truly exploit client information to all the more likely upgrade marketing approaches.

16. iContact

iContact is another powerful tool for email marketing. The iContact's package is straightforward yet instinctive - iContact contains marketing templates and HTML coding options, depending on how deeply we need to involve in our campaign.

When we have a rundown of contacts, iContact supports you to add a sign-up form to your site so you can change visitors into powerful subscribers. Got a subscribers' list saved in an Excel file or CSV? Import them into your subscriber list of iContact.

Make false names and convey messages as indicated by explicit channels to characterize your target market. iContact likewise grasps online media and integrates Facebook and Twitter-friendly features.

17. GetResponse

GetResponse is an email marketing tool through which we can effectively keep our contacts list and make professional-grade marketing campaigns.

By using the contacts section, we can easily add the custom fields into contact lists and it permits us to copy conducts and direct inquires. By GetResponse, we can check the number of subscribers who view our emails, unsubscribe, complain and click on the links. We can also check the number of the failed emails to arrive at their destination because of any given reason. We are also able to find out the reason why individuals unsubscribed.

Obviously, named data is displayed in bar graphs and pie charts. After sending the survey, we can see the summary of the results.

There are various forms in which the help and supports come, such as FAQs, video tutorials, PDFs, learning center articles, Webinars, and glossaries.

18. LeadPages

By using LeadPages, we can make amazing landing pages, and the best part is we do not have to go into our tech-nerd shoes in order to make the most of it.

Make an assortment of landing pages for your website - the pages, which are essential for having a conspicuous online presence without utilizing a high-level code.

Editing templates provide a lot of flexibility to modify landing pages when required 50 templates to be precise. On-site loading time is a breeze, graciousness of effectively readable code.

There's consistent incorporation with the great email marketing providers. We are just a few clicks away from integrating our landing page with the marketing platform that we want.

19. BenchMark

BenchMark is an email marketing tool which offers various templates for different purposes such as promotion templates, greetings, giveaways, newsletter, and so on. By using an intuitive editor tool, we can add our own HTML and CSS in order to give a more customized look. With the help of the built-in spam filter, we can cross-check our template and ensure that there is no questionable material present in this.

They have a great network platform that allows us to create our own customized designs and vote on our ideas. If our design gets the most votes, their improvement team will examine it and include it in the next update. It simply shows how truly they esteem the feedback of their clients.

20. Crystal

Crystal is a specialized tool for communication that improves your emails by disclosing anybody's personality to you. Utilizing Personality AI, another innovation that utilizes AI and machine learning to predict character depend on somebody's online impression. With the help of Crystal, you can better comprehend your crowd, increment your open and response rates, and see higher change.

By using the AI email guidance of Crystal Utilizing, you can see the best writing style, greeting and subject line, and call to action in order to make every message generally effective for the beneficiary. The great thing is you are able to anticipate characters in bulk so you can send hyper-customized emails as a group, providing your beneficiaries the data they necessary need in their style, which will profit commitment rates, consequently. It resembles having a mentor for each campaign.

21. Voila Norbert

For small businesses, there are two services provided by Voila Nobert, which are email finding, and email verifying.

Their email finding tool was chosen as the most precise email finder out there, as indicated by ahrefs. Regardless of whether you're attempting to contact influencers, build advertising associations.

Keeping a clean email list is essential to guarantee high deliverability and a great sender score. By using the email verification tool of Voila Norbert, it cleans your whole list for you very quickly.

Why Use Email Marketing Tool?

Email marketing tool, is a cost-effective way to connect with your client base, provide valuable content, promote your product or announce new offers or deals. The entire cycle of managing email campaigns can be dull, yet email marketing tool addresses to this problem area. Following are the benefits of the email marketing tools.

1. Market Reach Expansion Made Affordably
2. Increased Custom Loyalty
3. Social Media Channel Promotion
4. Reduced Risks
5. Measurable ROI
6. Better Ticket Monetization
7. Efficient Email Automation

1. Market Reach Expansion Made Affordable

As long as we have built a powerful mailing list, the email marketing tool permits it to reach the target market at a much lower cost than outdated outlets such as radio, print, and tv. In addition, the audience is more focused on whether we have created a list using opt-in or follow an allowed marketing strategy. While some organizations start with a bought list in order to get initial supporters, it is still best to build the list around your clients. As you grow the list with incentives such as deals and white papers, the cost per email drastically drops, further expanding the ROI of the email marketing tool.

2. Increased Customer Loyalty

Because with the help of the email marketing tools, we can quickly launch several campaign series, we are consistently in contact with our client base. We can offer content that coordinates the interest of the recipient, repeatedly buys or deals to update customers with the most recent contributions or products. Email marketing tool is a direct line for clients in order to foster their interest, loyalty and perhaps evoke more buys. Moreover, they can send your email to friends and family which will increase your market reach.

3. Social Media Channel Promotion

There are various email marketing tools that are able to connect to our social media pages, permitting for cross-channel promotions. For example, we can boost an email message with deals if the beneficiary loves our Facebook page or post our hashtag. If we have a strong mailing list, then this is an approach to move customers across our social channel.

4. Reduced Risks

Since campaigns are quantifiable down to the details, we are able to sort the best strategy among a bunch of email campaigns. The email marketing software has an A/B testing tool that shows key metrics between different campaigns.

5. Measurable ROI

The email marketing tools promote accountability in our crusades. You can find each crusade's measurements in the detail, such as click-through rate, engagement level, and open rate. Although it makes awareness about the brand, it likewise generates immediate revenues, not at all like tri-media channels

6. Best Ticket Monetization

The complaints of the Client sent to your help desk might be minded like extra contacts to your mailing list. By the time the problem is settled, and the client is fulfilled, including his/her in an email campaign might produce extra sales. In CRM, this process is common; however, whenever you lack the system, then the best choice is email marketing software.

7. Efficient Email Automation

Envision sending 1,000 messages at a time? We will waste more time in arranging the addresses, message pasting, and sending messages ourselves. When we have the message fine-tuned then the email marketing tools are able to automate the whole campaign process, from arranging beneficiaries into groups to set up email and producing feedback reports.